ICT usage in enterprises, 2016:
Four of ten enterprises paid to advertise on the internet
Statistical news from Statistics Sweden 2016-11-24 9.55
Forty-two percent of enterprises paid to advertise on the internet. Primarily enterprises operating in trade, accommodation and food services and enterprises in information and communication.
Usage is lowest among enterprises operating in transport and storage and in the construction industry. There are also regional differences: enterprises in upper Norrland used advertising the least.
| Industry | Percentage |
|---|---|
|
Total (SNI 10-63, 68-74, 77-82, 95.1)
|
42 |
|
10-49 employees
|
41 |
|
50-249 employees
|
45 |
|
250 or more employees
|
53 |
|
|
|
|
Manufacturing (SNI 10-33)
|
35 |
|
Energy and recycling (SNI 35-39)
|
34 |
|
Construction (SNI 41-43)
|
33 |
|
Trade; motor vehicle and motorcycle garages (SNI 45-47)
|
51 |
|
Transport and storage enterprises (SNI 49-53)
|
26 |
|
Accommodation and food services (SNI 55-56)
|
52 |
|
Information and communication enterprises (SNI 58-63)
|
55 |
|
Real estate companies and managers (SNI 68)
|
50 |
|
Other service companies (SNI 69-74, 77-82, 95.1)
|
41 |
|
ICT sector (SNI 26.1-26.4, 26.8, 46.5, 58.2, 61-62, 63.1, 95.1)
|
58 |
|
|
|
|
Stockholm
|
44 |
|
East Central Sweden
|
44 |
|
Småland and the islands
|
47 |
|
Southern Sweden
|
41 |
|
Western Sweden
|
36 |
|
North central Sweden
|
44 |
|
Mid-Norrland, lower northern Sweden
|
47 |
|
Upper Norrland
|
32 |
Advertising based on website content most common
Among enterprises that paid for targeted advertising, the most common method, used by 26 percent, is use of technology based on the website content or keywords searched by users. Other targeted advertising methods is use of geolocation of internet users or internet users' past activities.
Definitions and explanations
The results presented here are from the survey ICT usage in enterprises in 2016. In this year's survey, 92 tables were reported that highlight access and usage of information technology and communication technology. It has been published yearly since 2001 and includes enterprises with ten employees or more among a large share of the business sector under SNI2007.The survey is part of Sweden's official statistics and is common to EU Member States. A separate simplified survey directed to enterprises with 0 to 9 employees in Sweden has been conducted yearly since 2008.
Next publishing will be
2017-11-24 at 09:30.
Statistical Database
More information is available in the Statistical Database
Feel free to use the facts from this statistical news but remember to state Source: Statistics Sweden.